IN-LINE
FORECASTING
GNG standardizes, integrates, and automates the forecasting process to:
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Proactively detect and identify forecasting issues.
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Relate underlying demand to financial and production forecasts, find inconsistencies, impact tactical planning.
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Alert stakeholders to marketplace changes.
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Calibrate long-term forecast with short-term forecast adjustments – thus extend long-term forecast shelf life.
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Improve forecast accuracy, reduce costs, improve financial performance.
“It’s not enough that your product forecasting model be accurate; it must also be consistent with other forecasts,
information and
plans in your
organization.”
- John McNally
NEW PRODUCT
FORECASTING
GNG’s process incorporates:
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Epidemiology: e.g., prevalence, incidence, diagnosed patients, drug-treated patients, product-appropriate patients.
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Market dynamics: Current competitors, future branded and generic competitors, class shares
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Product trial & adoption, based on differential advantages, price, reimbursement, key opinion leader sentiment, and promotion.
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Compliance rates.
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Launch date scenarios and uptake curves.
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Loss of exclusivity dates, and erosion curves.
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Potential future market events.
And delivers:
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Models customized to your project needs, which are easy to understand, modify, and update.
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Expert-facilitated review sessions, which secure agreement on assumptions and considerations.
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Monte Carlo simulation of uncertainties and alternate scenarios.
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Clear documentation of parameters, forecasts, key success factors, and insights.
For our product, and current & future competitors, by country / region.