GNG’s key methodologies:
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Predictive modeling, using GNG’s Measurement Map™.
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Robust regression techniques, using GNG’s proprietary PowerReg™ algorithm.
“A robust model uses as few inputs as absolutely necessary, is easily implemented, stands up to rigorous validation, and yields usable information to help make decisions.”
- Greg Pisch
are well suited to handle:
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Commercial promotion response measurement.
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Sales force sizing.
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Marketing resource allocation.
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Human capital analytics.
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Competitive pricing increases/decreases.
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Business development planning and asset acquisition.
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Competitive manufacturer shortages.
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Clinical trial stage-gate decisions.
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Segmentation analysis (linear and non-linear).
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Variable interactive term analysis (categorical and numerical).
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Rigorous model validation.
Media
Products
Target Segments
